World Television Day, observed every year on 21 November, recognises the continuing influence of television in shaping public opinion, spreading information and drawing international attention to major global challenges. Established by the United Nations in 1996, the day commemorates the first World Television Forum, acknowledging television’s enduring relevance across social, political and economic spheres.
Purpose Behind the Global Observance
The observance aims to reaffirm television as a powerful platform for:
- Disseminating reliable information
- Highlighting international conflicts and peace efforts
- Supporting global development and humanitarian causes
Television has historically shaped global discussions, inspiring public engagement and influencing the decision-making process of governments and civil society alike.
Debate Surrounding the UN Declaration
The establishment of World Television Day faced opposition during the UN General Assembly vote.
Key Points of Contention
- Some member states argued that existing UN days already addressed media and communication issues.
- Delegations raised concerns about the unequal access to television, making the observance more suited to developed countries with high broadcast penetration.
- Critics questioned whether the declaration supported corporate media expansion rather than development goals.
Despite these objections, the resolution passed and the global observance was instituted.
Television’s Expanding Social and Cultural Impact
Television continues to be one of the most influential mediums of mass communication.
Modern-day Significance
- Provides real-time information to global audiences
- Strengthens educational outreach, especially during emergencies
- Amplifies social and humanitarian issues requiring rapid attention
- Combines audio-visual storytelling with wide reach to build awareness
Even with the rise of digital platforms, television remains a cornerstone of communication for millions worldwide.
Exam-Oriented Facts
- World Television Day is observed every year on 21 November.
- It was established by the United Nations in 1996.
- The observance commemorates the first World Television Forum.
- Debates during the UN vote centred on accessibility and the need for another media-related observance.
- The day underscores television’s role in highlighting global issues and influencing decision-making.
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